Small to Medium Enterprise

Tribe Research are quantitative market research specialists for SMEs.

Exploring and uncovering the views of your tribe, enables a clear-headed approach, ensuring that you drive change in your business and continue to communicate back to your tribe. When they know you’re listening they will continue to give you feedback.

We’re an SME so we understand what it is like for you.

Tribe Research is headed up by Kate Tribe. Kate has over 14 years of quantitative research experience, is a business owner and entrepreneur. Developed from Kate’s experience, Tribe Research’s specialised products can give you the advantage.

Getting started | If you’re not sure whether research is the best approach or not, and you’d like an assessment of what information you could collect yourself to improve your understanding of your tribe, then an Orientation is for you.

Designing your own survey | Kate Tribe hosts a one day workshop. You’ll spend the morning learning survey design techniques and the afternoon designing your own survey with Kate’s advice. Read more about Customer Feedback for small business. If you’ve already drafted your own survey, and would like it reviewed, we can do this for you.

Systemising feedback in your business | Automate your business. Kate spends a day with your business, reviews the forms you currently have and provides you with a Strategy to collect useful information regularly.

Understand the words used by you and your tribe | Tribal Tool-Kit’s CloudMaker allows you to make sure you’re connecting. It is a word cloud generator. Word clouds are where more frequently used words are larger and less frequently used words are smaller. It can help you clarify the main words your tribe uses to describe you, and the main words that you use yourself.

Get feedback for your priorities | Tribal Tool-Kit’s ActionMap asks for a rating of importance and satisfaction about a range of aspects you determine. Allowing you to know what to:

• market as your unique selling points, to differentiate your business
• educate your customers about, to increase your perceived value
• improve, to increase your customers’ happiness and loyalty

Find out more about Tribal Tool-Kit or set up your own account.

Ask Tribe Research to assist with custom research

• Undertake the Explore Stage
  • Survey Design: We’ve been designing surveys for a range of businesses, sectors and organisations for a long time, we run workshops about designing surveys and have written about how you can design them (Download our booklet of survey design articles).
  • Data Collection: We can develop your survey online using either Survey Monkey or Tribal Tool-Kit’s AskURtribe. We can manage a paper based survey and have researchers who can conduct telephone interviews.
• Undertake the Uncover Stage
  • Analysis and reporting: Our reports are easy to absorb so the research gives you a clear head and enables you to drive change in your business.

It’s important for all organisations, regardless of your size and resources, to get to know your tribe (clients, customers, staff, suppliers, contacts, and anyone else with an interest in your organisation). How else can you be sure you’re making the right decisions?

We’ve worked with many small to medium size businesses, helping them to have a better understanding of their tribe so they can grow their business. Read case studies.

Your tribe is all your stakeholders. Who is in your tribe?

Interested?

If you want to be clear-headed about the direction of your business through knowing your tribe, contact us to find out more about how we can help you and get under way.